by Dr Matt | May 29, 2014 | Business
As part of our webinar series we have been running this year I discussed how many practitioners are spending over 5 hours a month on marketing their practice, and how that could actually be costing them between $1000 and $5000 a month! You’re burning money in...
by Dr Matt | May 13, 2014 | Business
Now, if you are anything like me, the words key performance indicator make your blood run cold. You can almost feel the stupor of the corporate world descending upon you. It is often the very thing that most people wanted to avoid by becoming a healthcare...
by Dr Matt | Mar 25, 2014 | Business, Social Media
Over the last few days I have been at a digital marketing conference reviewing the latest developments in marketing your business online and I thought I’d share three of the most important points with you, particularly with regard to marketing your practice....
by Dr Matt | Mar 11, 2014 | Business, Facebook, Social Media
First off, just to cover ourselves, nothing is this post should be construed as professional advice. You should read the APHRA guidelines and make your own judgement on how to apply them in marketing your practice. Much of the new guidelines are thankfully clearer...
by Dr Matt | Feb 24, 2014 | Business
One of the best ways to encourage referrals in your practice is through the use of referral cards. They provide an easy way for someone to convey your message to a prospective patient. There are three steps to someone making a referral to you.* The person has to...
by Dr Matt | Jun 11, 2013 | Business
The Importance of Tracking Your Marketing Results. When you are the practice owner it is easy to get lost in the day to day running of the practice and treating patients. As you do so you can lose track of what, if any, marketing you are doing and what results it is...
