by Dr Matt | May 14, 2020 | SEO
The internet has taken over almost every facet of our lives and if you can think it, you can definitely find it online. In fact, your soon-to-patients could be browsing the internet right now, looking for services that you specialize in. Reaching these patients,...
by Dr Matt | Feb 27, 2019 | Business
If you’re after more new patients for your sports or neuro practice then here’s a simple strategy for you to implement. It leverages the power of interprofessional relationships to build your practice. At this time of year in Australia we’re at the start of the...
by Dr Matt | Jan 25, 2019 | Business
“Refer a friend and get two free treatments.” I saw that sentence on a noticeboard in a clinic I visited recently. The practice was trying to increase internal referrals, which I’d normally wholeheartedly encourage. Referred patients are almost always the best in...
by Dr Matt | Dec 19, 2018 | Email marketing
New Year’s provides the perfect reason to get in touch with your patient database and reactivate them into care. Don’t miss that opportunity. Most practices have a database of dormant patients that are just lying there slowing wasting away. These are people that have...
by Dr Matt | Aug 13, 2018 | Business
Note: This process is for our overseas readers as Australian healthcare practitioner law prevents the solicitation of reviews from clients. Social proof is one of the 7 key persuasion influencers as described by Robert B. Cialdini in his landmark book “Influence: The...
by Dr Matt | Jun 21, 2018 | Business, Email marketing, Facebook, SEO
TLDR; The marketing needs of your practice change as it grows. Making sure your team can effectively manage patient leads is essential to getting a good ROI. Newspapers, other print, radio and TV can all work well in the right situation. Your website needs to be up to...
by Dr Matt | Apr 4, 2018 | Business
If you’re in Australia you’ve probably seen the sudden rise of a service called zipPay/zipMoney, and another called AfterPay. These are line of credit services for consumers to purchase products and services, including healthcare. Obviously credit services aren’t new,...
by Dr Matt | Feb 20, 2018 | Facebook
Artificial intelligence (AI) and automated messaging may not be the first thing that springs to mind when you think of marketing your practice. However using technologies like these can increase your marketing ROI and create an improved customer experience. In this...
by Dr Matt | Sep 15, 2017 | Business
Messaging between practice consulting rooms and the front desk is something that can improve the efficiency of your team, and can help prevent patients slipping through the cracks in their care. In our practice software, iconpractice, I’m often asked by users...
by Dr Matt | Aug 24, 2017 | Websites
In our last blog post we discussed the things you need to do before you start marketing your practice. Following on from that we’re going to look at the platform that forms the core of all your marketing – your website. That’s right, apart from your...
