by Dr Matt | Mar 17, 2016 | Email marketing
Active Campaign is a great system to use to manage your email communications. In this article I’m going to dive into what these systems are, why you need them, and why I think Active Campaign is the best solution for most practices. If you’ve been following my...
by Dr Matt | Feb 19, 2016 | Business
Most practice owners would agree that a website is an important part of your practice marketing. What most owners don’t usually realise is just how important it can be and the work involved in doing it properly. Regardless of whether you are a chiropractor, dentist,...
by Dr Matt | Jan 21, 2016 | Business
When you’re running a busy practice it’s easy to fall into the role of a “jack of all trades”, from HR manager and chief financial officer to IT support and business development officer. In the days when marketing for medical practitioners and therapists meant no more...
by Dr Matt | Jan 10, 2016 | Business
Have you been browsing websites on your phone recently, only to find that some sites don’t work or seem to be broken, or just look really ugly? If the font is too small, you find links that don’t work or you have to try somehow to zoom in just to find the navigation...
by Dr Matt | Jun 29, 2015 | Business, Social Media
Facebook have released an exciting new tool for people looking to market their practice – Local Awareness Ads. These are ads that will show in the Facebook newsfeed of people in your geographic area. The ads have a click to call button on them which enable...
by Dr Matt | Jun 17, 2015 | Business, SEO
One of the most important things to understand about the behaviour of those online is that there are predominantly two different types of people: one group is made up of people who are just “surfing” and browsing around looking for things that interest them. The...
by Dr Matt | Dec 31, 2014 | Business
The biggest challenge that we find when we are working with clients is motivating the practice owner to make a decision, usually around approving content or images for their marketing campaign. Often they’re concerned about getting their marketing message just...
by Dr Matt | Dec 31, 2014 | Business
Making the right decision in your practice can be a daunting task. Our new infographic runs you through the process of making good, not necessarily perfect, decisions in your practice. The accompanying article which explains the underlying process in greater detail...
by Dr Matt | Aug 11, 2014 | SEO
Just when you thought that you were getting to grips with ranking your clinic website in Google’s local search, Google has gone and made some alterations to the algorithm. Currently when you search for a local term such as “chiropractor Melbourne” Google will...
by Dr Matt | Jul 13, 2014 | Business
Starting your own practice can be an overwhelming prospect and you may be wondering what you need to do. One of your first steps is choosing your niche or practice area. Having a well-defined niched will give you some directions and guidance on many other aspects of...
