Insights for clinicians
Practical clinical and practice notes from the team behind our apps — written for the people who use them.
Latest articles
"Two Free Treatments" — The True Cost of New Patient Acquisition
Giving away free consultations as a referral incentive might seem harmless, but it could actually be costing your practice money. Here's how to work out whether it makes financial sense.
How To Setup An In-Office Messaging Service For Free
Messaging between consulting rooms and your front desk can meaningfully improve team efficiency and prevent patients slipping through the cracks. Here's how to set it up for free using Slack.
58 Reasons Why Your Practice Website Sucks (And What To Do About It)
A comprehensive checklist covering design, mobile, SEO, conversion optimisation, and technical setup — everything your practice website needs to actually bring in new patients.
Choosing a Practice Niche
Before you can market your practice effectively, you need to know who you're marketing to. Here's how to think through your niche — and why getting this right early saves you a lot of rework later.
Key Performance Indicators and Your Practice's Success
KPIs aren't just corporate jargon — they're the measurements that tell you whether your practice is actually achieving its goals. Here's how to identify and track the ones that matter.
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